Zooming ahead: Research on online group activities for older people
“Especially if you do live on your own... it really has been a lifeline and still is...”
Before an official launch later in the summer, I’ve been reflecting on some initial insights from the research I've been conducting with The Dunhill Medical Trust, The National Lottery Community Fund Fund, and Open Age on the use of online group activities (via Zoom) by older adults. There's a rich tapestry of experiences and implications to unravel here.
One striking aspect when we began the work was the fact that a significant number of older adults – about 77% of over 65s – have access to, and regularly use, the internet at home. Most organisations we spoke to were stunned to discover this. This isn't just a number; it's an indicator of untapped potential. It speaks volumes about the potential for digital platforms as a social lifeline, especially as our society treads deeper into the digital era.
It's absolutely right, and imperative that we work hard for those who are not using the internet - since they are among the most vulnerable. But it's vital not to simply ignore the majority who can start to take advantage of technology, and have done so increasingly. It sometimes feels like the discussions on use of technology by older people (and more broadly across the sector) haven't moved on much in the C. 20 years I've been working in this field on and off. And yet, the older people involved are half, even a whole, generation removed.
Looking at the words of the people interviewed, it's hard not to appreciate the resilience of those who may initially resist, yet eventually embrace, these digital opportunities. Regardless of their initial hesitations or technical hurdles, the value they glean from online social interactions becomes an affirming experience. It's a testament to their adaptability and the human instinct for connection.
Moving forward, it becomes ever clearer that the insights we gain from this research could hold considerable value for decision-makers in the charity and public sector. I see these initial observations as stepping stones towards more comprehensive, effective strategies and policies.
But this is a multi-faceted issue. The road ahead will be marked with questions of skill gaps, funding, and priorities. And most of all, the bullying of older people by banks, telecoms, and other key service providers to go online is unethical - and profoundly unhelpful. This approach was by far the most significant barrier to digital take up by older people we spoke to.
Yet, I remain optimistic. Much as there are roadblocks, there are opportunities to explore, and doors which are ajar which just need a bit of a push.
Update, July 2023:
You can find the summary and full reports, and a recording of the project launch, here.